Soon, you might be able to Netflix and chill without WiFi.
Industry sources predict that the streaming giant may soon allow users to download content instead of streaming it.
"We know from our sources within the industry that Netflix is going to launch this product," industry insider Dan Taitz told the trade publication Light Reading.
"My expectation is that by the end of the year Netflix will be launching download-to-go as an option for their customers."
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Downloading would allow users to watch Netflix content without consistent internet access. While streaming requires an internet connection, downloading stores the content so it's accessible later. That means catching up on "Orange is the New Black" on the subway or binging on "House of Cards" during a flight.
A Netflix spokesperson told the Daily News the company wouldn't comment directly, but added, "While we are focused on delivering a great streaming experience, we are always open to other ways to improve the service."
That's a far cry from the unenthusiastic response Chief Product Officer Neil Hunt gave last fall.
"I still don't think it's a very compelling proposition," he told Gizmodo UK at a trade show in Berlin, just days after Amazon Prime announced its decision to allow downloading.
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"You have to remember that you want to download this thing. It's not going to be instant, you have to have the right storage on your device, you have to manage it, and I'm just not sure people are actually that compelled to do that, and that it's worth providing that level of complexity," Hunt said.
But the company started singing a different tune this year.
"We should keep an open mind on all this," CEO Reed Hastings said on an earnings call in April, according to TechInsider.
"As we expand around the world where we see an uneven set of networks, it's something we should keep an open mind about."
Even if Netflix moves forward with a downloading option, there will likely be significant limitations just as with Amazon.
As of now, Jeff Bezos' company only allows users a 48-hour window to watch after hitting play, and there are limits on both the number of titles that can be downloaded at one time and the number of devices they can be on.
Netflix has not offered any hints as to what restrictions it might impose.Send a Letter to the Editor
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